MY WORK

VALLEY OF THE SUN UNITED WAY

At Valley of the Sun United Way, I lead and execute integrated marketing, communications, and brand strategy initiatives that drive measurable community impact and audience growth. My work spans content creation, digital marketing, and campaign management — producing photography, video, written storytelling, email marketing, and graphic design assets while managing social media strategy that generated over 2.5 million organic impressions in one year and consistently exceeded platform engagement benchmarks. I oversee project management and marketing strategy for major organizational initiatives, including leading communications and creative direction for the organization’s 100th year celebration, creating projects that helped secure more than $1 million in grant funding, and executing multi-channel fundraising campaigns through Classy. My role includes launching new platforms such as a Pinterest channel and Spotify podcast, managing paid advertising, and developing bilingual marketing campaigns to expand community reach. I also lead PR and influencer collaborations, sports marketing partnerships with the Phoenix Suns and Phoenix Mercury foundations, and large-scale visibility efforts including a billboard campaign with the Arizona Cardinals. Additional responsibilities include event marketing and planning, launching Microsoft Viva Engage, apparel and merchandise design, media training, and serving as a campaign manager and organizational publicist to elevate brand visibility and community engagement across the Valley.