MY WORK

From digital marketing campaigns to journal publications, check out the variety of projects I've worked on.

DIGITAL MARKETING CAMPAIGNS

Here is just a snapshot of all the client work I have done during my time at the Cronkite Agency. I have experience using Instagram, Facebook, LinkedIn, Twitter, Reddit, Spotify, Google Ads and Pinterest to create both paid advertisements and organic social media posts.

ZÓCALO PUBLIC SQUARE

Zócalo Public Square is an ASU media enterprise that was my client in Summer 2024. As my client, I managed a budget, and promoted events, articles, and essays for the company, using paid digital marketing.

LinkedIn Campaign

-Garnered 19,961 impressions

-Had a 1.52% click-through rate

-Helped Zócalo get 304 new website users

Reddit Campaign

-Garnered 41,902 impressions

-Had 140 link clicks

-Helped Zócalo get 118 new website users/article readers

Spotify Campaign

-Garnered 42,562 impressions

-Had a 2.19% click-through rate (compared to Spotify's average of 0.3 %)

LYT ACTIVE

LYT Active is a Phoenix-based sustainable activewear brand, founded in 2023, that was my client in Fall 2024. Through my client work, I managed a budget to execute a series of paid advertisement campaigns for the brand, as well as creating organic social media content. I also helped run events for the brand, did photography at photoshoots, created weekly recap presentations and designed vision boards for content days.

Instagram Campaign

-Garnered 70 link clicks

-Helped LYT get 129 new website users

Screenshot 2024-10-08 at 11.17.29 AM.png

Instagram Reel

-Post reached 89% more accounts than LYT’s last 50 posts

-Got 96% more likes, comments and shares than LYT’s last 50 posts

-Helped execute brand event the Reel features

Spotify Campaign

-Pitched Spotify as a new advertising platform for the client

-Exceeded Spotify's average click-through rate 2x

Pinterest Board Development

-Curated and designed LYT's highest-performing Pinterest board to date

-Garnered over 250+ impressions

Short-form content

-Used CapCut to create trending content

-Created the first short-form videos for LYT's Pinterest page

TRIPLE CROWN SPORTS

Here is an overview of the organic posts I created as the social media coordinator for the 2025 Arizona Spring Championship Tournament, hosted by Triple Crown Sports. Click through to see a snapshot!

SPORTS MARKETING

Here is all the sports marketing work I've done, including my capstone master's thesis, a digital marketing campaign for an activewear brand - Groceries Apparel.