ABOUT

Mohana Holloway is a digital marketer and journalist who specializes in non-profit and sports marketing

MY JOURNEY

In 2023, I graduated with a degree in Broadcast Media Studies (hons.) and gained experience in sport communications working for the Canadian Football League’s Hamilton Tiger-Cats and the Canadian Premier League’s Forge FC. I also had the opportunity to work with the Canadian Broadcasting Corporation on their flagship show Canada Tonight.

In Fall 2024, I graduated from Arizona State University with my master's degree in Sports Journalism with distinction and Summa Cum Laude honors. During my time at ASU, I worked in the Cronkite Agency, doing social media and digital marketing for real-world clients. I also got the opportunity to do a variety of media work for the Naismith Basketball Hall of Fame, Final Four, Section 7, Scottsdale Fashion Week, Arizona Fashion Week and Arizona State University Gymnastics. I then worked with The Arizona Republic, giving me extensive experience with sports writing and social media.

The incredible sense of comradery and charitable giving within sports led me to my current position with Valley of the Sun United Way, where I am the Marketing Specialist. In this role, I own and manage all of our digital platforms, including LinkedIn, Instagram, X(Twitter), Facebook, YouTube and our website content. My work includes creating, planning and executing social media strategy - specifically focused on target market segmentation, which is one of my biggest skill sets. I also own all photography, video creation, blog and press release writing and I have the opportunity to work closely with our corporate partners and nonprofit/grassroot organizations. I am proud to be proficient in the skills of strategic communication, storytelling, graphic design, Adobe platforms and end-to-end marketing campaign strategy and execution.

My experiences in both sports and nonprofits have led me to realize the power of community connection, and this guides my work ethic and passions. Whether it's crafting social media strategies, creating content, planning advertisement campaigns, or managing athlete relations, I am able to produce impressive and innovative results, and I love every part of it.

MY SKILLS

Digital Advertising and Social Media Marketing

Communications and Media Relations

Sports Writing

I grew up in a bi-racial home and am comfortable working and living across cultures. I am also an advocate for highlighting unheard voices, as a result of having a brother with autism.

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